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China's canned fruit industry has ushered in spring, and Tiantong era has launched the dual strategy of "internal and external cultivation"

时间:2021-09-03 11:32:53来源:www.4858.com 编辑:超级管理员 点击:

  Canning industry is not only an important industry of agricultural and sideline products processing, but also China's traditional export industry. For a long time, it has made great contributions to the country's export to earn foreign exchange, prosper the urban and rural economy and ensure military supplies. Chinese cans are not only sold at home, but also exported at the world leading level. According to the survey, from January to December 2020, the total export volume of canned fruits in China was 504500 tons, with a total amount of 575 million US dollars. Compared with the same period in 2019, the quantity increased by 4% and the amount increased by 5%.

  With the rise of the canned fruit industry, many enterprises began to join here. Despite the fierce competition, many time-honored brands are still as stable as Mount Tai and occupy a place in the market. Shandong Tiantong Food Co., Ltd. (hereinafter referred to as Tiantong food) is one of them. It is understood that Tiantong food started as a canned fruit and developed medium and high-end fruit processing products. Its parent company Tianyun International Holdings Co., Ltd. (stock code 6836. HK) was listed on the Hong Kong Stock Exchange in 2015. Tiantong times is one of the company's own brands. In order to comply with the development trend of canned fruits in China, Tiantong times has launched the strategy of "internal and external repair", actively carried out product R & D and innovation internally, and laid out goods on a large scale; Externally, increase export orders, promote brands and products to go abroad and move towards the world.

  In depth build online shops internally and launch colorful products

  It is understood that the fruits selected by Tiantong food come from high-quality fruit sources, and the whole process from fruit tree cultivation to transportation is standardized and monitored. The company implements the quality control system, strictly controls the quality, and always adheres to the high-level hygienic food safety standards. The canned fruits produced are high-quality, healthy and green, which are highly praised by both inside and outside the industry. At present, the Tiantong Era series, Bingguo Era series, guoxiaolazy series and other products launched according to different channels and different levels of consumer demand have enriched the purchase experience of various consumer groups. At the same time, in order to cope with the changing market, Tiantong food has actively opened online sales channels, built online stores, established direct stores in tmall, displayed with cartoon images, and the fruit themed leisure food named "fruit lazy" has become one of the favorites of young people. At the same time, new products are introduced in product tastes and series. Only Tiantong Era series canned fruits have more than ten flavors, such as yellow peach, strawberry, grape, Sydney and so on. The fruit cream products of guoxiaolazy series are the original creation of its enterprise and are favored by the majority of young consumers.

  External horizontal development products are exported to overseas markets, international orders surge, and the reputation is good

  Canned fruit is a major feature of Chinese cuisine. According to statistics, from January to December 2020, canned fruit in China was exported to 113 countries and regions, including Singapore, the United States, Japan, Thailand, Chile, Germany, Canada, Malaysia, the Russian Federation, Mexico and Australia. As a fruit canning enterprise at the forefront of the industry, Tiantong food seizes the excellent opportunity of export trade. Tiantong Canning is mainly packaged in metal cans, plastic cups and glass bottles and filled with sugar water, clear water or fruit juice. Its products are exported to Japan, the United States, Canada, Britain, France, Germany, Australia, New Zealand, South Africa, the Netherlands, Belgium Southeast Asia and other countries and regions are far ahead in the field of canned fruit. In particular, Singapore is widely popular, orders are increasing frequently, and products are widely praised.

  As an enterprise with excellent reputation at home and abroad, the rise of our own brand is by no means accidental, which is proved by the efforts of Tiantong food. It has not only done enough homework in product R & D and marketing, but also understood the truth that "product quality is not only the root of an enterprise's survival, but also the lifeblood of an enterprise's survival". Therefore, the company has established a complete set of perfect product after-sales service tracking and feedback system, which is responsible for the incoming inspection of production raw materials, quality control of product production process, final delivery inspection of products, transportation quality of delivery, and feedback and tracking service of users' use of products.

  Today, with the development of canned fruit industry, the prelude of integration has just begun. With the continuous adjustment of national industrial policies, the corresponding product standards are being issued. We have reason to adhere to and look forward to a better future. The canned fruit enterprises represented by Tiantong times are trying to explore and promote the continuous progress of this industry. One day, we will see the promotion and progress of Tiantong times for the whole Chinese canned fruit industry.

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